Different Types of Shoppable Videos for Conversion Optimization

Purpose:

This guide explores the different types of shoppable videos available on LyveCom and how they can be used to optimize conversions.

Audience:

Marketing Managers

Shoppable videos offer an engaging and immersive way to enhance your site journey. Here are the three main types of shoppable videos you can leverage on LyveCom:

Floating Widget Story: This format is ideal for founder welcome videos, product highlights, discount offers, or shoppable video landing pages. The floating widget tends to get high engagement and can be strategically placed to attract attention.




Endless Scroll Carousel: This format provides a continuous scroll of your product catalog, perfect for home page product discovery. It's like having a "TikTok made me buy it" feed on your website, or displaying user-generated content (UGC) right above text reviews.





Story Bubbles Embedding: This format is perfect for placement right below the "buy button" as they get a high click-through rate. They can also be used for story announcements similar to social media platforms.






Each of these formats can be used in different ways to optimize conversions.

Updated on: 19/05/2023